Comscore Expands Cross-Platform Agreement with DISH Media – Comscore announced today a new strategic partnership with DISH Media, extending its data license to SLING TV, a leading virtual multichannel programming distributor (vMVPD). The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded license agreement protects consumer privacy data and includes 1st party matching rights to improve accuracy of campaign results and national addressable measurement of programming networks. [Comscore]
Oscars sells out ad inventory despite awards show ratings declines – Disney Advertising Sales said it’s sold all ad inventory for the 93rd Oscars telecast on Sunday. Brands like Verizon and Expedia will be running major new campaigns on Sunday’s broadcast. They’re joined by General Motors’ Cadillac, which will run ads for its first electric crossover vehicle, Lyriq. [CNBC]
Supporting vaccine education on TikTok – During World Immunization Week (April 24-30), TikTok is encouraging their community to get creative in how they share the reasons why they’re getting vaccinated and use the hashtag #VaccinatedFor to inspire others to get a COVID-19 vaccine, too. People can participate using #VaccinatedFor and view content from the broader TikTok community.
TikTok’s in-app coronavirus resource hub has been viewed over 2.6 billion times and is periodically updated with new information and guidance about vaccines and COVID-19 from the WHO and the Centers for Disease Control (CDC). [TikTok]
ESPN and ABC Combine to Televise Seven NBA Games This Weekend, Including Three Doubleheaders on ESPN – The April 24 edition of NBA Saturday Primetime on ABC Presented by AT&T 5G features the Dallas Mavericks and Luka Dončić hosting the reigning NBA Champion Los Angeles Lakers and Anthony Davis at 8:30 p.m. ET on ABC.
ESPN’s weekend doubleheader action begins on Friday at 7:30 p.m. as the Boston Celtics and Jayson Tatum visit the Brooklyn Nets and Kyrie Irving. [ESPN]
Apple orders “Number One on the Call Sheet,” two groundbreaking companion documentaries celebrating Black leading women and men in Hollywood – Apple Original Films today announced an expansion of its award-winning documentary slate with “Number One on the Call Sheet,” two documentary features from acclaimed storytellers including Academy Award winner Jamie Foxx, Emmy nominee Kevin Hart, prolific producer Datari Turner and Academy Award winner Dan Cogan that will celebrate Black achievement in the film industry and explore what it takes for Black actors to find success in Hollywood. [Apple]
HBO Max Orders Docuseries TAKE OUT, Chronicling The Cultural Contributions And Unique Stories Of Asian Restaurants From Award-Winning Journalist Lisa Ling – Ling takes viewers behind the counter and into the lives of the people and families who run some of America’s over 45,000 Asian restaurants. [WarnerMedia]
