If you’ve tuned into Twitch lately, chances are you’ve stumbled upon the fast-talking, quick-witted powerhouse known as Cinna. Known for her chaotic energy, legendary “Just Chatting” streams, and two Sapphire Awards for Best Female Streamer, Cinna is easily one of the internet’s favorite content creators.
Now, she’s taking things to a whole new level—and powering it all with a major brand deal.
The “Cinnathon” Begins
On Saturday, Aug. 1, Cinna kicked off an ambitious 31-day uninterrupted livestreaming marathon—dubbed the “Cinnathon”—with an eye on a massive goal: becoming the most-subscribed female creator in Twitch history.
To pull off a feat like streaming around the clock for an entire month, standard fuel just won’t cut it. Enter Bang Energy, which officially declared Cinna as its newest brand ambassador right as the marathon launched.
“Bang has been a part of my routine long before this partnership, so getting the chance to officially work together feels like a natural fit,” Cinna shared during her kickoff. “I’m excited to create fun content together and share a brand I genuinely enjoy with my community. Let’s make every moment a Bang.”
What Fans Can Expect This Month
The month-long livestream promises a steady stream of creator collabs, celebrity drop-ins, community challenges, unpredictable viral moments, and even a custom Bang-branded weight room set up right in the middle of the streaming venue.
For Bang Energy, partnering with Cinna is one of its biggest plays yet in the creator economy.
“Cinna isn’t afraid to set bold goals or bring her community along for the ride, and that’s exactly what drew us to her,” said Lauren Albano, General Manager of Bang Energy. “Her authenticity, fearless ambition and the drive to push beyond expectations also mirror everything Bang stands for.”
How to Catch the Action
If you want to watch history in the making (or just witness the late-night chaos live), Cinna is currently live-streaming 24/7 on her Twitch channel through the end of August.
