Comscore and Frameplay kickoff in-game advertising brand lift studies – “In the kickoff survey, Comscore and Frameplay worked with a leading snack brand that wanted to connect to the significant gaming audience in a meaningful, authentic way using Frameplay’s intrinsic in-game advertising capabilities. Frameplay enabled Comscore’s brand lift survey to better evaluate the impact of intrinsic in-game advertising on key branding measures. “
“As a result of the joint effort, this leading snack brand recognized a brand attribution lift across the board.” [Comscore]
NBA Tripleheader on tap for Martin Luther King Day – Warner Media announced the blockbuster match-ups: Suns vs. Grizzlies at 5pm ET. Bucks and Nets play at 7pm ET. The nightcap at 10pm ET will be the Warriors and Lakers in an explosive Western Conference showdown.
CNN Special Report airs Sunday – “Kamala Harris: Making History” will be anchored by Abby Phillip. “The CNN Special Report takes a closer look at the historic career of Kamala Harris, the first woman and the first Black American and South Asian American to be elected Vice President.”
Phillip was named anchor of CNN’s Inside Politics Sunday that airs 8-9am ET on Sundays. She has also been named the network’s senior political correspondent.
