Pop superstar Sabrina Carpenter is stepping firmly into “main-character mode” for her latest creative venture.
The two-time Grammy and Emmy Award-winning artist has teamed up with Johnnie Walker for a visually striking new campaign film directed by Academy Award winner Damien Chazelle (La La Land, Whiplash). Released on November 10, the project marks a major milestone in the brand’s ongoing global partnership with the singer. A blending of the effortless cool of French New Wave cinema with Carpenter’s signature confidence.
Drawing inspiration from the spontaneous, rule-breaking spirit of 1960s European cinema, Chazelle brings his trademark dynamic visual style to the campaign. The film captures Carpenter navigating a bustling world filled with festivities, celebrations, and sudden shifts, all while staying true to her distinct artistic identity.
“Working with Johnnie Walker and Damien was such a creative adventure,” Carpenter said in a statement. “We wanted to create a true cinematic experience that was playful, unexpected, and full of personality. I’m a longtime fan of Damien’s work—so it was exciting to bring this visual world to life alongside him.”
A Continued Partnership
The collaboration builds on Carpenter’s multi-year partnership with the historic Scotch whisky brand, which previously included the launch of her signature “Go Go Highball” and a limited-edition Johnnie Walker Black Label bottle styled after her aesthetic. That limited release is currently rolling out across shelves in Europe, Australia, and North America, with additional international markets expected to follow in the coming months.
The Director
Chazelle is known for ambitious, music-driven storytelling and deep explorations of creative ambition in films like Babylon and First Man. Certainly, this partnership offered a fresh canvas. In addition, the project sits at the heart of Johnnie Walker’s broader global music platform, designed to champion artists who challenge creative boundaries and inject their own perspective into pop culture.
The Star
As Carpenter continues her meteoric rise across the global music landscape, this latest collaboration proves she has no intention of slowing down—she’s just getting started.
She has started filming for an upcoming biographical film focusing on the legendary dancer and actor Fred Astaire (in which she is attached to star alongside Tom Holland, who is set to play Astaire). In addition, following her massive festival run—including headlining the main stage at Coachella and wrapping up her major touring cycles—Carpenter continues to drop high-concept visual projects, brand partnerships, and music releases.
