HBO’s “Fake Famous”, a exploration into the world of influencers via social experiment premieres February 2 – Journalist and first-time director Nick Bilton brings us this interesting experiment. Three people are cast in Los Angeles and the movie follows their attempted rise to social influencer status. Fake followers and bot armies engage in the effort to propel them to the loftiest spheres of influence on social media. [Warner]
Pursuit Channel launches on Xfinity – “The Pursuit Channel and its extensive lineup of outdoor entertainment is available now to millions more enthusiasts in select Xfinity markets across the country including top DMAs Boston, Chicago, Houston and Philadelphia among others.” [Pursuit Media]
VIZIO Expands Sports-Dedicated Programming on SmartCast – “VIZIO, Inc. today announced the launch of three new sports channels and an all-in-one sports app for SmartCast viewers across America. The free channels include the NFL Channel, Pac-12 Insider, and beIN SPORTS XTRA, as well as the CBS Sports App, providing even more round-the-clock access to games and shows covering professional, collegiate, and international sports.” [Vizio]
AdQuick Introduces Free Out-of-Home Advertising Media Planner – ” AdQuick, the North American leader in out-of-home (OOH) advertising software, today announced the launch of OOH Media Planner, a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick’s robust data assets and proprietary predictive models, the OOH Media Planner identifies the most effective way users can spend their media budget to meet their unique campaign goals.” [AdQuick]
Bonnie Fuller Takes Full Ownership of Hollywood Life – Penske Media Corporation announces that the Editor in Chief on Hollywood Life will buy out Penske’s stake in the company effective January 31.
Penske partnered with Fuller and had co-ownership of Hollywood Life since 2009. “Under Fuller’s leadership, HollywoodLife.com launched in 2009 as a website and key destination for millennials and Gen-Z women. The site covers celebrity, entertainment, fashion, beauty, women’s issue news and more.”
