ViacomCBS and Sinclair announced a multi-year deal that encompasses 13 CBS affiliates that serve nearly six million TV households.
The 13 markets have combined reach to about 5% of the U.S. audience. Four markets are in the top 50: WKRC in Cincinnati, OH, WPEC in West Palm Beach, FL, WWMT in Grand Rapids, MI and WHP in Harrisburg, PA.
Sinclair is one of the biggest operators of CBS affiliates. They’ll remain locally available to CBS All Access subscribers.
“We are pleased to have reached an agreement with Sinclair that covers several early renewals. We look forward to providing our best-in-class news, sports and entertainment programming to millions of households in Sinclair markets through our valued and long-standing partnership.”
Ray Hopkins, President, U.S. Networks Distribution, ViacomCBS.
