Nielsen reports that Super Bowl LV on CBS drew an average TV audience of about 92 million viewers. The game featured the Tampa Bay Buccaneers defeating the Kansas City Chiefs. It was a bit of a blow out by the Tom Brady led Bucs.
Nielsen reports the game had a 38.2 U.S. household rating and was viewed in an average of 46.2 million homes. Also, 68% of U.S. homes with TVs in use were tuned into the Super Bowl LV telecast.
This was the smallest TV audience for the Super Bowl since 2006’s Seattle vs. Pittsburgh Super Bowl. That big game drew 90.8 million persons viewing on TV. The household rating was the worst since the late 1960s first Bowls.
One Billion Streaming Minutes
CBS says Super Bowl LV was the most live streamed NFL game ever. It averaged 5.7 million viewers per minute. So, that is a +65% increase over last year’s Super Bowl.
Other Super Bowl LV highlights from CBS:
- First NFL game in history to deliver more than one billion total streaming minutes
- Total audience of 96.4 million across all platforms (TV, digital and mobile)
- Super Bowl Sunday was a record-breaking day for CBS All Access new subscription sign ups
- Super Bowl LV generated more than 127 billion potential impressions on social media on Sunday.
- CBS Sports social media accounts engagement grew +31% on Super Bowl Sunday compared to 2019. CBS last carried the game in that year.
The 22 point margin of victory was the biggest in nearly two decades. CBS pointed to this fact to contextualize the results.
On the ad front, T-Mobile was the big winner in our Super Bowl Ad Battle Royale.
