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Media Notes: February 11, 2021

Alden moves to acquire Tribune Publishing – The Wall Street Journal reported today that Alden Global Capital was “in talks” to buy Tribune. Tribune owns a number of local news properties, including The Chicago Tribune, Baltimore Sun and New York Daily News.

The Journal says the hedge fund, Alden, is discussing buying the shares of Tribune is doesn’t already own. It current owns 32% of shares. The deal could be done this month if all goes well.

Who owns Jack Ryan? – Tom Clancy’s CIA character, Jack Ryan, has prompted “an ownership dispute for the ages.” [THR]

Jack Ryan Blu-Ray cover shows some of the actors who have played the character over the years

Kacey Musgraves covers Rolling Stone – Kacey discusses her next album with Rolling Stone.

Pokémon Unveils Virtual Music Concert With Post Malone to Celebrate 25th Anniversary– Taking place on Saturday, February 27—better known as Pokémon Day—the concert will be free to view he official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST.

 Comcast NBCUniversal announces the launch of Plan Your Vaccine – a nationwide awareness campaign, website and interactive tool that will provide the latest news and information about when and where people can receive the COVID-19 vaccine.

Google introduces an updated video editor for Android – “With the new video editor, in addition to trimming, stabilizing and rotating your videos, you’ll now be able to crop, change perspective, add filters, apply granular edits (including brightness, contrast, saturation and warmth) and more.” [Google]

T-Mobile and Mountain Dew gained the most social followers following Super Bowl – Social data further validates our Super Bowl Ad Battle Royale winner, T-Mobile.

“According to analytics firm ListenFirst, which monitored the change in Super Bowl advertisers’ followers in the days after the game (scroll down for details on the methodology), T-Mobile and Mtn Dew saw the greatest growth in their social audience tallies across Facebook, Twitter, Instagram, YouTube and TikTok. ” [Ad Age]

Jeep’s newest spokesman got arrested for DWI – Jeep pulls ad of Bruce Springsteen driving. [Ad Age]

With Forte, Vox Media looks to drive a majority of display revenue with its first party data – The bulk of the data Forte uses to infer audience interests and intent comes from the content Vox Media’s audience consumes across both Vox Media and New York Media, which Vox acquired in 2019. But it draws from other sources too, including offline data about people that have attended in-person events, such as Eater’s dinner series Young Guns, as well as subscriber data gathered from New York Media and commerce data gathered from New York Media’s commerce brand, The Strategist. [Digiday]

In global historic first, ecommerce in China will account for more than 50% of retail sales – “Given how the pandemic boosted ecommerce engagement in much of the rest of the world last year, it is not inconceivable that other countries could soon find themselves making transformational leaps akin to China’s” [eMarketer]

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