Bleacher Report Debuts Live Stream Events Leading Into NBA All-Star Game – Bleacher Report will have two originally produced live streams coming up –
B/R Open Run Presented by Modelo Beer will bring together hip-hop stars competing in a first-of-its-kind, 2×2 matchup when chart-topping artists Quavo and Jack Harlow team up against 2 Chainz and Lil Baby in a competitive game to 21. B/R Open Run – live streaming Saturday, March 6, at 8 p.m. ET, exclusively on the B/R app and in partnership with Twitter via @BleacherReport – will provide these tastemakers with some creative influence on the look, feel, and sounds of the event to bring a house party vibe to the action. B/R Open Run will be hosted by Taylor Rooks, Adam Lekfoe, and Supreme Dreams with music spun by DJ Kitty Cash. With each basket made, she will flip the track to one of the player’s iconic songs creating a musical battle in the game itself.
House of Highlights will tip off the weekend Friday, March 5, at 8 p.m. with the second installment of its “Showdown” franchise. House of Highlights Showdown: Knockout Royale – live streaming exclusively on the House of Highlights YouTube channel – will feature eight top social media creators playing head-to-head in a game of ‘Knockout’ with $100K on the line. The lineup of influencers taking to the court will include Mark Phillips, Matthew Meagher, Kenny Beecham, Din Muktar, Duke Dennis, Jenna Bandy, Jack Settleman and Desmond Johnson.
Applications Open for the Fourth Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars – Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars, announced today it is now accepting applications for its next program and is seeking startups from around the world that are developing innovations surrounding Connected Living, Next Gen Entertainment, Future of Work, and Personalized Experiences. [Comcast]
Blackpink’s Rosé shared teaser posters for her solo music release today – March 12, 2021 is on the posters as the release date for her new music.
According to Nielsen Podcast Buying Power data, 41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population – Across ethnic groups, Hispanics have gravitated to podcasts more than any other, as the reach among this group increased from 1.1 million in 2010 to 6.8 million in 2019. That represents a growth rate of 6x, which is well above the 4x rate of growth among Whites.
Nielsen’s Podcast Buying Power data also shows how Black podcast listeners are more likely than podcast listeners in general to visit and purchase from retailers based on hearing an ad during a podcast. [Nielsen]
ESPN Re-Signs Veteran Studio Host and Play-by-Play Commentator Rece Davis – Davis, who has been with ESPN for more than 25 years, has signed a new multi-year deal with the network. He’ll continue as the face of ESPN’s College GameDay football and basketball franchises. He’ll also continue to host other programming like the College Football Playoff National Championship, the NFL Draft and the NCAA Men’s Final Four. [ESPN]
Comscore and Omnicom Announce Expanded Data Agreement – Comscore announced a newly expanded data agreement with global marketing and corporate communications company Omnicom Group Inc. Under the terms of the agreement, Comscore will provide privacy-safe e-commerce and audience behavioral data to Omni, the marketing operating system that supports Omnicom’s global network of agencies. Omni identifies and defines personalized consumer experiences at scale, enabling more relevant and effective creative development, media planning/buying/optimization and analytics capabilities for Omnicom clients. [Comscore]
