Roku announced the launch of their new advertising brand studio today. The studio will produce new creative ad formats and TV programming custom-built for marketers.
Roku says this new advertising brand studio will assist brands to go beyond 30-second TV ad spots. They’ll be able to utilize short-form TV programs, interactive video ads and other branded content on The Roku Channel.
“The shift to TV streaming has accelerated and leading advertisers are going beyond the 30-second ad. We’re excited to launch a new advertising brand studio for marketers to create streamer-first campaigns on America’s #1 TV streaming platform.”
Dan Robbins, Vice President, Ad Marketing, Roku
Also, Roku has signed a deal with the Funny or Die Branded Entertainment division. Chris Bruss and Brian Toombs from Funny Or Die and Rachel Daly Helfman from Snap Inc. will join Roku’s Patrick Colletto in leadership roles for the new brand studio. They have worked on award winning content for brands like Kroger, Lyft, Ralph Lauren and Wendy’s.
Roku is promising to release more details at its IAB NewFronts presentation on May 3, 2021.
The company points to research showing that immersive brand experiences alongside video advertising generates 4X greater purchase intent than video advertising alone. An example is Roku’s Turbo Tax partnership with the 2021 March College Hoops Hub. Streamers interacted by trying to “beat the buzzer across TV and phone using AR.
