Reuters News revamped Reuters.com and hopes business audiences will pay for it. According to Reuters, they are targeting business professionals to pay $34.99. The subscription will offer a “deeper level of coverage and data on industry verticals that include legal, sustainable business, healthcare and autos.” Furthermore, Reuters.com will remain free to a preview period. Users will eventually be asked to subscribe after five stories are accessed.
They will join a set of competitive business news entities such as Bloomberg.com and The Wall Street Journal. Reuters notes that Bloomberg charges $34.99 per month and WSJ charges $38.99.
Separately, Reuters has named Alessandra Galloni, one of the news agency’s highest-ranking editors, as its new editor in chief, the company announced Monday.
Josh London, chief marketing officer at Reuters, told The New York Times about their audience research. They have two sets of readers: “those wanting breaking news and professionals looking for context and analysis about how news” affects their industry.
Other plans include: new sections for legal news, sustainable business, energy, health care and the auto industry. Industry newsletters are also in the works.
No word on digital subscription goals. However, The Wall Street Journal and others are keenly focused on the same effort and audience. Wall Street Journal subscriptions grew 19% in the latest quarter.
