Meredith Corporation has launched a new magazine, Paw Print, for cat and dog owners. The media company says it already reaches 7 in 10 pet owners in the United States. That includes nearly 80 million dog owners and over 40 million cat owners. Paw Print will be the largest consumer pet magazine, according to MediaRadar. Paw Print will be sent to select Meredith subscribers.
The magazine will be a companion to Meredith’s DailyPaws.com digital brand. Mars Petcare is the launch sponsor.
“Paw Print is a clear progression toward serving Meredith’s pet consumers with desired content in a print product. Building on the momentum from DailyPaws.com, which launched last year and got off to a strong start exceeding 2 million unique monthly viewers, the magazine will be delivered to 1 million Meredith consumers who own both a dog and a cat—making it the single largest pet magazine serving this growing market.”
George Baer III, VP, Managing Director of Foundry 360 @ Meredith
Meredith says pet ownership is rising. Nearly 82 million households have at least one pet at home, according to American Pet Products Association’s recent survey. Furthermore, younger generations view pets as akin to children and friends. Therefore, they are worthy of spoiling and shared experiences.
Pets are a top source of companionship during the pandemic. Owners are hopeful to have their companions at their sides when it comes to their daily routines moving forward.
Meredith already covers pets across their other brands such as PEOPLE, REAL SIMPLE and Southern Living. The publisher says this coverage is popular with their audience. The PARENTS magazine publisher has more than 30 magazine titles that touch every phase of life.
