E.W. Scripps Company has launched a new 24 hour OTT network covering Florida news. Florida 24 Network will leverage the company’s six Florida local TV stations in Miami, Tampa, West Palm Beach, Tallahassee and Ft. Myers.
Florida 24 Network will focus on politics, tourism, wildlife, beaches, lifestyle and agriculture. In addition, weather will be a hot topic. Furthermore, tropical weather between June 1 and November 30 will be a major emphasis.
“Scripps is committed to serving both long-time Florida residents and newcomers with the authentic and hyperlocal journalism we know is essential to people’s lives. The launch of the Florida 24 Network is the evolution of our long-time commitment to our Florida audiences and advertisers. We know our local business partners are eager to reach TV consumers via OTT.”
Scripps Local Media President Brian Lawlor
Scripps says they learned how newsrooms can collaborate during the pandemic. Those learnings are being applied to the new network. Katie LaGrone, Scripps’ Florida investigative reporter will be one familiar name providing updates. In addition, Forrest Saunders, the Scripps reporter on the ground in Tallahassee.
Our Washington, DC newsroom tuned into Florida 24 Network this evening. News stories included:
- Flies plaguing restaurants and beaches in parts of Florida
- Dust from the Sahara Desert is being swept across the ocean to Florida
- Tampa Bay barber who cuts the hair of local athletes
- State makes call center cuts impacting those looking for unemployment benefits information
- Florida weather forecast
Florida 24 Network is available everywhere via its OTT app on streaming platforms. Those include Roku, Amazon Fire TV, Apple TV and Android TV.
