Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the UK – The Black-owned network, which features a mix of original programming and content from a host of familiar networks, was a participant in Mediabrands first annual Equity Upfront. Created by MAGNA, the Equity Upfront showcased Black-owned and targeted media businesses to advertisers. Subsequently, Mediabrands pledged it would collaborate with clients across the network to invest a minimum of 5% in Black-owned media channels in aggregate by 2023.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group. MAGNA is the leading global media investment and intelligence company.
CNN Airport Network was shut down earlier this year. However, airports are busy again and the world emerges from the COVID-19 pandemic.
‘Nobody’ is released on DVD, Blu-ray and 4K UHD Blu-ray today – Emmy winner John Odenkirk stars as Hutch Mansell, “an underestimated and overlooked dad and husband taking life’s indignities on the chin and never pushing back. A nobody.”
In the movie, thieves break into his suburban home and declines to defend himself or his family. The incident lights a match to Hutch’s “long-simmering rage”. Dark secrets surface along with lethal skills as Hutch had to save his family.
Other cast members include Connie Nielsen, RZA, Aleksey Serebryakov and Christopher Lloyd.
Nobody premiered in theaters March 26, 2021 is directed by Ilya Naishuller (Hardcore Henry). The script is by Derek Kolstad, the narrative architect of the John Wick franchise.
Sony Picture’s The Unholy is also out today on Blu-ray and DVD.
Sinclair Targets $400 Million in Cash Flow, 4.4 Million Subscribers for Its Big Sports Streaming Service – Sinclair Broadcast Group outlined its $250 million plan for a separate direct-to-consumer offering for its 19 regional sports networks in a Securities and Exchange Commission filing Tuesday, coupled with a pair of proposals to bondholders that will restructure more than $8 billion in debt. [NextTV]
“Light” podcast listeners — or those that listen to a podcast one to three times a month — now make up nearly half of podcast listeners, up 10% in May 2021 compared to August 2018, according to a Nielsen webinar on June 15 that highlighted podcast trends from the measurement provider’s Podcast Buying Power survey and Podcast Ad Effectiveness studies. [Digiday]
New trailer for The Suicide Squad dropped today. IGN has an exclusive breakdown of the trailer with director James Gunn.
The next Transformers film is now in production – Paramount made the announcement today. Transformers: Rise of the Beasts is the title for the new movie, premiering June 24, 2022. Anthony Ramos and Dominique Fishback star.
Meanwhile, Paramount shared a new trailer for SnakeEyes yesterday.
HBO and BBC One have begun production on season three of ‘His Dark Materials’ – The eight-episode third season is based on “The Amber Spyglass,” the final novel in Philip Pullman’s award-winning trilogy.
Season three will see “Will” (Amir Wilson), the bearer of The Subtle Knife, and “Lyra” (Dafne Keen), the prophesied child, travel through multiple worlds to find and protect each other.
The Digital Out of Home Advertising market is expected to grow at a compound annual growth rate of 10.35% to reach a market size of $33.372 billion in 2026 from $16.750 billion in 2019. – Digital out-of-home media, or DOOH media, refers to digital media that appear in environments accessible to the public. This includes digital billboards and outdoor signage, as well as networks of screens found in businesses like malls and healthcare providers.
The increasing adoption of AR/VR and replacement of traditional billboards with digital billboards are expected to fuel the market growth. [Research and Markets]
Grocery TV, a Retail Digital Out-of-Home Advertising Network, Expands to 6,000 Locations – Grocery TV is expanding its digital advertising network to nearly 6,000 retail locations across major DMAs including Los Angeles, Chicago, and New York.
Launched in 2019, Grocery TV is the largest digital out-of-home (DOOH) advertising network in grocery retail with an initial focus on point-of-sale advertising displays. The company’s vision is to make it easier for advertisers to reach their audience at various points along the in-store shopping journey in retail categories such as grocery, pharmacy, convenience, and home improvement. Starting this summer, advertisers will be able to launch campaigns on Grocery TV that include multiple place-based advertising formats and locations throughout the store including the point-of-purchase, entrance, and exit.
Their expansion also marks the launch of the Grocery TV API, which allows other select partner networks to integrate with Grocery TV and make their inventory available on major supply-side platforms (SSPs). The goal is to further simplify campaign planning for programmatic DOOH buyers on demand-side platforms (DSPs).
Lil Baby Named ASCAP Songwriter of the Year; Swizz Beatz, Timbaland and D-Nice Presented with ASCAP Voice of the Culture Award at ASCAP 2021 Rhythm and Soul Music Awards – Full winners list and more at ASCAP.
