Netflix has become more transparent with viewing data. The streamer unveiled a new data dashboard website Tuesday afternoon. Specifically, the new site has a collection of top 10 movies and shows worldwide. Furthermore, users can examine top 10 lists by country and filter by language. Netflix Co-CEO Ted Sarandos had conceded at September’s Code Conference that the transition to video streaming has resulted in a scarcity of available program performance data. Questions about Netflix viewing data reignited over the weekend. That was when stars of the company’s new film, Red Notice, touted its viewership.
Dwayne Johnson, Ryan Reynolds and Gal Gadot all shared the claim that Red Notice had the biggest opening day in Netflix film history. However, no data was shared. Now, with the new dashboards, we can see that in November 8-14, Red Notice had 148,720,000 total hours viewed. Love Hard was in second place with 58,560,000 hours viewed. Meanwhile, The Harder They Fall, was third with 33,060,000 hours streamed.
Netflix says they “had a lot of feedback about our metrics over the years” an they went “back to the drawing board”. The new site, with rankings by view hours, is the result of that process.
Methodology
Every Tuesday, Netflix will publish four global Top 10 lists for films and TV. Those lists are:
- Film (English)
- TV (English)
- Film (Non-English)
- TV (Non-English)
The lists will rank titles based on weekly hours viewed. That is the total number of hours that our members around the world watched each title from Monday to Sunday of the previous week.
Netflix considers each season of a series and each film on their own, so you might see both Stranger Things seasons 2 and 3 in the Top 10. Because titles sometimes move in and out of the Top 10, Netflix will also show the total number of weeks that a season of a series or film has spent on the list. Country lists are also ranked based on hours viewed, but don’t show country-level viewing directly.
Finally, Netflix will provide a list of the Top 10 most popular Netflix films and TV (branded Netflix in any country) in each of the four categories based on the hours that each title was viewed during its first 28 days.
Weekly reporting is rounded to 10,000 to account for any fluctuations in internet connectivity around the world.
