Inside Facebook’s $10 Billion Breakup With Advertisers – Lots of companies that depend on e-commerce sales, including makers of nutritional powders, eyebrow stencils and toilet sprays, are taking a look at their bottom lines and deciding to shift their ad budgets away from Facebook’s platforms. They are slashing their spending on Facebook and Instagram and sending their ad money to Google, Amazon.com Inc., Snap Inc. and other platforms, according to ad buyers and e-commerce companies.
The privacy change is hitting the heart of Meta’s business: its ability to target ads at users with precision and prove to marketers that the ads generate sales. Earlier this month, Meta said it expects a roughly $10 billion hit to sales this year as the result of the Apple change, which requires apps to ask users for permission to track their activity and share it. [WSJ]
Kayne fires Yeezy General Manager Laurence Chandler via Instagram Post– Ye posted Saturday: “I would like to politely announce that Laurence Chandler no longer works for me This is one of sharpest most competent people I’ve ever met but he spends too much money on projects and I’m more frugal now Maybe one day he can return after he breaks that habit”. Mr. West is directing all business inquires to Gee Roberson.
This 2020 Wall Street Journal profile of Mr. West features Chandler and how they collaborated on planning future Yeezy products.
The Post, Zeus Technology to participate in The Trade Desk’s OpenPath – The Trade Desk announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. The Post and its ad technology business Zeus Technology are among the initial partners in this initiative, with Zeus building an integration for Performance customers to leverage. [The Washington Post]
NBA All-Star Weekend Schedule of Events for Saturday, February 19 –
We’re getting a better look at Robert Pattinson’s Batmobile –
In action:
In other “The Batman” news, Michael Giacchino’s Catwoman theme was released by WaterTower Music yesterday, joining his other themes for Batman and The Riddler. Each piece is distinct.
ESPN Re-Signs NBA Host and Reporter Cassidy Hubbarth with Multi-Year Extension – ESPN today announced it has re-signed NBA host and reporter Cassidy Hubbarth with a multi-year contract extension. Hubbarth will continue to serve as one of ESPN’s lead hosts and reporters on its NBA property.
Cassidy Hubbarth:
“I’m so appreciative to ESPN for the ongoing opportunity to grow, adapt and reinvent myself as a broadcaster. When I came to ESPN in 2010, I thought my dreams had been realized, but the past 12 years have shown me I get to realize new dreams every day at ESPN. It’s a privilege to cover the NBA – the league that shaped me as a sports fan – and I hope fans see my passion for the sport and my gratitude when they watch me for years to come.”
Hubbarth regularly appears as a sideline reporter for NBA games on ESPN and ABC, including in the regular season and NBA Playoffs. She also contributes to ESPN’s NBA Summer League game coverage.
Patrick Stewart Weighs in on the Doctor Strange Super Bowl Trailer –
FOX Nation will drop a new series Killer Apps hosted by Maria Bartiromo on Monday, February 21st -The four-part investigative series will dive into the meteoric expansion of social media and the apps that influence daily lives, sometimes with dangerous consequences. Bartiromo will spotlight cases in which the social media phenomenon has allowed users to lead double lives and portray a false yet glamorous reality, all in the quest for affirmation through likes and online engagement. Additionally, Bartiromo examines viral trends that, in some situations, have caused emotional distress, lead to fatal accidents or even promoted self-harm and suicide.
When a Nebraska video game store closed in the mid 1990’s its inventory was packed up and placed in storage. 27 years later, when this video game archive is rediscovered, Gameroom went to investigate –
