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Media Notes: February 20, 2022

Chrome OS is now closer than ever to officially supporting gaming through Steam. 9to5Google has uncovered the first Chromebooks that should support playing Steam games. – In a recently posted code change, Google has introduced an initial list of supported Chromebook models, along with a few extra minimum specs they’ll need to have. For now, the list consists mostly of Chromebooks from Acer and ASUS. [9to5Google]

With Pepsi out, NFL looks for someone to pay up to $50 million to sponsor Super Bowl halftime show – Last Sunday’s Super Bowl halftime show was the tenth to carry the Pepsi name. For now, it’s the last.As recently reported by Terry Lefton of Sports Business Journal, Pepsi will not be sponsoring the Super Bowl halftime show moving forward. Pepsi is expected to continue to be an NFL sponsor, along with its corporate kin of Gatorade and Frito-Lay. (Gatorade has been an NFL sponsor for 39 years.)The rights to the halftime show are being pitched with an annual price tag of $40-50 million, with one of the factors being whether the brand already serves as a league sponsor. Contenders mentioned by SBJ include Verizon and Amazon. [Yahoo]

Trump’s Truth Social Is Poised to Join a Crowded Field – If and when it does open its doors, Mr. Trump’s app will be the newest — and most conspicuous — entrant in the tightly packed universe of social media companies that have cropped up in recent years, promising to build a parallel internet after Twitter, Facebook, Google and other mainstream platforms began to crack down on hate speech. [New York Times]

How Do You Host Television in 2022? In the past few years, though, civil unrest has permeated even the least progressive corner of America’s consciousness: our TV screens. The television-watching audience has demanded a reckoning for the status quo — a status quo that comes at much of their expense. And so, we’ve started to ask more of our hosts. Of course, there were times in the past when institutional frontmen have been called on to respond to profound moments of pain or importance. [Washington Post]

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