Music artist Soccer Mommy is hosting a listening party for her new album Sometimes, Forever in select Roblox experiences. Roblox players can check the Soccer Mommy Official Roblox Group for dates and times.
Sophie Allison is the songwriter and voice of Soccer Mommy. The artist’s third record Sometimes, Forever dropped on June 24. We think Bones, a track off the album, is one of the hits of Summer 2022. Furthermore, fans on YouTube say it wouldn’t feel out of place in the mid 1990s.
Soccer Mommy is kicking off a Europe and North America tour starting August 31 in Nottingham, U.K. Furthermore, The New York Times made her latest album a Critic’s Pick.
Roblox Also Welcomes Karlie Kloss
Supermodel Karlie Kloss just partnered with Roblox. According to Vogue, a team of game designers “created five pop-up shops that will run from July 12 through July 25. Each shop will be filled with virtual fashion pieces (one standout: a structural, Rei Kawakubo-esque dress-cocoon and floating crown) that players can purchase.”
Gucci, Tommy Hilfiger and other luxury brands have also appeared in the Roblox metaverse. Indeed, Gotham writes that these designers release in-game capsule collections and create their own Roblox activations.
Music Artists Love Roblox
Charli XCX hosted an interactive concert in Roblox earlier this year. Furthermore, the artist said “the partnership is one that will give my community the access and ability to experience me in ways they previously have not been able to, which is extremely exciting!”
Roblox recently hired Spotify executive Karibi Dagogo-Jack as Head of Music Partnerships. According to Music Business Worldwide, Dagogo-Jack will oversee and build relationships between Roblox and artists, labels, managers, publishers, and producers. Furthermore, past artists to visit Roblox includes David Guetta, Zara Larsson, Lil Nas X and 24kGoldn.
