Gannett’s flagship USA TODAY brand turns 40 this year. The first edition of USA TODAY was published on September 15, 1982. The newspaper introduced many innovations to the industry, including color, short approachable articles and infographics. Furthermore, USA TODAY was a daily source of pop culture in its day.
In order to recognize the 40th year of founder Al Neuharth’s creation, a brand campaign is launched. “To the point” will “pay homage” to the “expert-driven journalism” and signature style of the news brand.
“We have always prided ourselves on the breadth and depth of our coverage while also being experts in short-form journalism. Being ‘to the point’ provides trusted, approachable content to our readers. Our audience is deeply invested in the news and how it relates to the world around them. They want the opportunity to be informed with short takes as well as deeper enterprise.”
Nicole Carroll, President of News and Editor in Chief of USA TODAY
USA TODAY collaborated with Schafer Condon Carter. To be clear, that is an independent full-service agency. Furthermore, the goal is to show that “regardless of how readers choose to consume news, they should always be left with a clearer picture.” Also, expect to see ads on Gannett channels and social media. That includes USA TODAY’s streaming TV channel and out of home displays in key markets.
In addition, USA TODAY will celebrate turning 40 on September 15 with a special $40 annual subscription offer. Also, an online store will intro a special collection of retro merchandise and covers.
Strengthen Reporting
The newspaper recently announced measures to “reinforce and strengthen” its reporting and editing. Those changes include:
- Improve process for those who want to lodge complaints or request corrections.
- Ensure stories have clear and sufficient identifying information for individuals quoted.
- Ensure that reporters take appropriate steps at all times to verify source information.
- Ensure that institutions are contacted to provide a response or statement if they are referenced in the story.
- Apply additional scrutiny to sources found through blind connections on social media platforms, via email, etc.
- Reinforce standards for crediting other outlets for their work.
These changes are in response to a USA TODAY reporter fabricating parts of stories. Gabriela Miranda is accused of making up quotes. Furthermore she attributed other quotes to the wrong individual. Indeed, Miranda has resigned as a reporter for USA TODAY and the USA TODAY Network.
