SiriusXM Launches Disney Jr. Radio
SiriusXM has introduced a brand-new channel designed specifically for preschoolers: Disney Jr. Radio. This exclusive channel offers families hours of fun listening with their favorite Disney Jr. characters, stories, and music.
Key features of Disney Jr. Radio include:
- Iconic hosts: Some of Disney’s most beloved characters will host the channel.
- Popular songs: The channel will feature hit songs from popular kid-friendly shows like Mickey Mouse Clubhouse, Marvel’s Spidey and his Amazing Friends, and SuperKitties.
- Daily programming: The channel’s programming will mirror a preschooler’s daily routine, offering the perfect mix of songs for dancing, learning, and relaxation.
Disney Jr. Radio is now available on the SiriusXM app.
UGG Debuts New Global Campaign Co-Created by Post Malone
For Autumn/Winter 2024, Southern California-based global lifestyle brand UGG (a division of Deckers Brands is proud to announce a partnership with nine-time diamond-certified GRAMMY® Award-nominated phenomenon Post Malone. From his multifaceted endeavors to his genre-blending music and distinctive personal style, Post Malone reflects the UGG® brand’s values by showing how the power of individual expression can create inspiration, community, and connection.
The partnership encompasses a global campaign, of which the first film debuts today. It features the UGG® men’s Weather Hybrid Collection and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this year.
Sinclair’s NewsON Collaborates with Mindgrub to Redefine Local News Experience with Apple Vision Pro App
Sinclair’s NewsON, a leading provider of live and on-demand local news content and Mindgrub, a prominent digital innovation agency, today announced a landmark collaboration. Together, they are pioneering the future of spatial computing in news media consumption by launching an Apple Vision Pro app for NewsON. This marks Sinclair’s first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings.
The NewsON app for Vision Pro introduces a unique “Newsroom immersion” feature, leveraging spatial aspects of the Vision Pro for displaying interactive news maps and a complete immersive environment.
NewsON’s Vision Pro app features partnerships with over 280 local TV stations in TV markets covering more than 90% of U.S. households and provides access to on-demand newscasts and short form story clips from local TV stations nationwide.
SEPHORA and Rare Beauty by Selena Gomez Commit to Second Year of Make A Rare Impact Campaign in Honor of World Mental Health Day
SEPHORA and Rare Beauty by Selena Gomez announce the return of the Make A Rare Impact campaign in recognition of World Mental Health Day, renewing SEPHORA’s commitment to donating 100% of global Rare Beauty sales to the Rare Impact Fund on October 10. The goal of World Mental Health Day, which takes place annually on October 10, is to raise awareness of mental health issues around the world and to mobilize efforts in support of mental health.
Building on the success of the inaugural partnership in 2023, this year’s campaign will once again see SEPHORA donate 100%* of Rare Beauty product sales on October 10 to the Rare Impact Fund, including SEPHORA sales in-store and online in 27 markets as well as at SEPHORA at Kohl’s locations across the United States.
“I’m incredibly grateful to continue our partnership with SEPHORA for World Mental Health Day,” said Selena Gomez, Founder and Creator of Rare Beauty and the Rare Impact Fund. “When I launched the Rare Impact Fund my goal was to expand access to mental health services and education for young people – something I craved in my own youth. The mental health crisis continues to impact young people disproportionately and partners like SEPHORA are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”
New LG Ad Solutions Study Reveals Advertisers Should Prioritize The Total TV Experience For Effective CTV Campaigns
LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, and Mobile Video ads within a single campaign boosts key brand metrics and performance.
The study revealed that brands incorporating a full TV experience – spanning CTV Video, Native ads, and Mobile Video – into their campaigns saw significant improvements in performance. Brand awareness increased by 4.7 times, ad recall surged by 8.7 times, and brand consideration grew by 11.2 times, all while reducing cost per visit by 23%.
“Smart TVs have evolved into fully immersive ‘experience hubs’, allowing people to seamlessly jump between streaming, gaming, shopping, and more,” said Tony Marlow, CMO of LG Ad Solutions. “And advertising within Smart TV environments reflects this shift by building campaigns that connect with viewers from beginning to the end of their entertainment journey in highly effective and advanced ways.”
Although linear TV still commands two-thirds of ad spend, its longer ad breaks and lack of frequency control have diminished its effectiveness compared to newer platforms. The study found that including linear TV in a campaign mix negatively impacted ad perception across almost all tested attributes.
For more information on LG Ad Solutions and to download the full white paper, visit https://lgads.tv/resource/the-connect-effect.
Taylor Lorenz, Chronicler of Digital Culture, Will Start Own Newsletter
Taylor Lorenz, a tech columnist for The Washington Post, said on Tuesday that she was leaving the publication to start her own subscription newsletter on Substack.
Her newsletter, User Mag, will continue her reporting on internet culture and the creator economy, covering “who has power on the internet and how that power is being wielded,” she said in an introduction post.
Lorenz explains more in this video she posted today:
