Travis Scott, the talented recording artist, producer, songwriter and fashion mogul, announced his latest project. It is CACTI Agave Spiked Seltzer. Scott is a self described tequila fan and was inspired by those flavors as well as the light and refreshing taste of seltzer.
We’ve seen Travis’ brand grow this year with a McDonald’s meal collaboration, a live Fortnite event and work on the Tenet soundtrack. This time Travis is working with Anheuser-Busch. Travis and his Cactus Jack creative collection worked side by side with Anheuser-Busch’s innovation team on the flavors, packaging, ingredients, branding and marketing plan. This comes as no surprise to those of us who witnessed his brand mastery with McDonald’s earlier this year.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Travis Scott. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” said Fabricio Zonzini, President of Beyond Beer at Anheuser-Busch. “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”
Fresh, new, and unlike anything seen before, CACTI, as described in its initial out of home marketing campaign launching soon, features “DOWN TO EARTH INGREDIENTS. OUT OF THIS WORLD FLAVOR.” This bold beverage is something that Scott’s age 21+ fans, seltzer stans and new to category consumers alike will love.
Coming in Spring 2021, CACTI Agave Spiked Seltzer will have a 7% ABV and will be available in 3 flavors to start: Lime, Pineapple and Strawberry. Brewed in Los Angeles and made with 100% premium blue agave from Mexico, the product will be available in 12oz cans sold in a 9 count Variety Pack as well as 16oz and 25oz singles sold in Lime and Pineapple.
