CNN is touting the latest Comscore December 2020 release. According to the news network, they retained their #1 position in the news category in December, reaching 151 million unique visitors across desktop and mobile platforms.
CNN reports that they saw double digit growth in U.S. Multi-Platform unique visitors in December 2020 vs. December 2019 (+14%), “in line with positive YoY growth trends from New York Times Brand, Washingtonpost.com and USAToday.com.”
Trouble for Fox News?
According to CNN, the Comscore data spells some trouble for its conservative rival, Fox News. The release says while CNN.com’s unique audience increased 14% YOY in December, FoxNews.com saw a -10% decrease comparing the same two periods. This was out of step with other competitors as well as New York Times, WashingtonPost.com and USAToday.com saw YOY gains in December.
There have been reports that Fox News has since a “rare dip in dominance” in being the destination of conservative partisans. Other outlets catering to the same audience, such as Newsmax, have seen growing audiences.
Analysis
CNN is rolling into the Biden-Harris administration with a head of steam. CNN has always shown enviable brand equity in media studies.
The news brand has made all the right moves in 2021 so far. Shuttering CNN Airport was inevitable in this rapidly changing world. CNN chief Jeff Zucker acknowledged the “new ways that people are consuming content on their personal devices” in making that decision.
CNN recently rolled out their team covering all aspects of Washington, from the White House to Congress.
