Top Snapchat personalities are raking it in- We wrote about Snapchat’s Spotlight program back in November. That’s a new feature in the app where users can upload TikTok type short videos. Snapchat promised to dole out $1 million daily to users who make the Spotlight cut.
According to the New York Times, the top Snapchat creators are indeed making money. Cam Casey has been posting up to 120 videos a day and has made “nearly $3 million” from Snapchat for his work.
Olney, Maryland teen Katie Feeney has racked up over $1 million in the past two months by “posting unboxing videos and funny content”. [NYT]
Behind a Secret Deal Between Google and Facebook- “In 2017, Facebook said it was testing a new way of selling online advertising that would threaten Google’s control of the digital ad market. But less than two years later, Facebook did an about-face and said it was joining an alliance of companies backing a similar effort by Google.” [NYT]
AMC Networks Names ViacomCBS Executive as Its New Finance Chief – “AMC Networks Inc. hired Christina Spade, the former finance chief of ViacomCBS Inc., to lead its finances through the coronavirus pandemic and help grow its streaming business.” [WSJ]
Medium acquires ebook company Glose – Medium has acquired Paris, France based social-based ebook firm Glose.
“With the integration of Glose, Medium will have more than 1.5 million books available within its vibrant ecosystem. Readers will be able to find more of what they are looking for by an author or on a subject, and writers can have their different content forms all in one place, elevating their voice and perspective.” [Medium]
Godzilla vs. Kong release date moves two months to March 26 – Legendary Entertainment, reportedly blindsided by Warner’s shift to streaming releases, reached a deal do allow Godzilla’s release to go forward. [EW]
More than two-thirds of US marketers will use influencer marketing – eMarketer “estimates that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.” [eMarketer]
Fountain Theatre approved by City of Los Angeles to install outdoor stage during pandemic – “The Fountain Theatre has received approval from the City of Los Angeles to install a temporary outdoor stage for the purpose of presenting live performances and other events during the pandemic.” [The Fountain Theatre Blog]
New report says Apple has developed folding screens for internal testing – “Apple has reportedly begun work on a foldable iPhone, a long-rumored advancement that would rival similar devices from Samsung and Motorola, though no major changes are expected to launch this year.” [DailyMail]
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry – “The “inevitable future” of advertising will be fully digitized and embrace real-time trading.”
“Nearly every advertiser in the world is more deliberate about the choices that they make,” said Jeff Green, CEO of The Trade Desk, who added that the focus on data-driven advertising has been “very good for business.” [Adweek]
