Founder Kimberly Kaplan describes Snack as “Tinder Meets TikTok for Gen Z’s who are over filters and first date let downs.” The new dating app is set to disrupt the category. The company describes it as a mix of Tinder algorithms and the ability to “flirt-stream” in real time.
Kaplan, former Plentyoffish and Match exec, announced a Pre-Seed investment of $3.5 million. The funding round is co-led by Kindred Ventures and Coelius Capital, with participation from Golden Ventures, Garage Capital, Panache Ventures and N49P Ventures.
“Tinder is your parents’ dating app. Gen Z will use it to match and then immediately migrate onto other social platforms where they can engage in each other’s content without the pressure of starting a conversation. Meanwhile, TikTok taught people how to create compelling short-form videos and normalized video-first profiles. But TikTok doesn’t work for dating: you can’t see whether people are single, where they are, or slide into their DMs. Snack was created to be the best of both worlds.”
Kimberly Kaplan, Snack Founder
Snack says the target demo audience is age 18-24. They are comfortable interacting through likes, comments and shares. Initial user demographics show a skew towards female. The company believes this is likely due to the appeal of video-first formats to women.
The dating app is available now on the Apple App Store. An Android version is in the works.
