TikTok announced a multi-year partnership with UFC, the mixed martial arts organization, to deliver exclusive livestream content for UFC fans on TikTok around the world. This part of TikTok’s move to create exclusive live experiences for their users.
Expect weekly livestreams pre and post fight. Also, behind the scenes footage with UFC athletes. This deal includes UFC in the U.S., Russia, Brazil and Europe.
UFC is the third most-followed sports league on TikTok with 6.3 million followers.
“This partnership with TikTok is a tremendous addition to UFC’s content distribution ecosystem. We want to be everywhere our fans are consuming content and TikTok continues to break new ground in reaching a diverse, global audience. This collaboration is a great way to drive awareness to our tent pole live events while delivering compelling content to our fans, 24/7.”
David Shaw, UFC Senior Vice President of International and Content
The partnership kicks off this weekend around UFC Fight Night: Blaydes vs. Lewis on Saturday, February 20. You can tune in to @UFC on TikTok LIVE.
