Evian named Dua Lipa as their global ambassador in July 2020. She was the first female artist to join the Evian team. The water brand said “Dua empowers those who have new ideas and authentic energy that will challenge the status quo and regenerate the world.” Furthermore, Evian stated that Dua inspires those “moving culture forward with their passion and consciousness.”
The natural mineral water brand says they believe in “all things true & natural.” They view their water as a product of nature.
“Drink True” Campaign
Evian sees their water as an invitation to “live with integrity and drink true.” Fittingly, their new brand campaign is called “Drink True”. It launched this month with a film featuring Dua. The singer is singing a cappella – her most natural state. The brand says this shows the “power of letting your true self shine.”
Dua shared behind the scenes photos from the a cappella performance on Twitter Thursday.
Evian tweeted a clip from the new performance today.
Future Nostalgia Goes Platinum
In other Dua Lipa news, she celebrated her latest album going platinum in the United States.
Most Streamed Album
Earlier in the week, Dua noted that Future Nostalgia was the most streamed album for the third week in a row on Spotify. She noted it’s almost the one year anniversary of the release of Future Nostalgia. It was released March 27, 2020 amidst the COVID-19 lockdowns across the globe.
Dua shared that if you Shazam any track from Future Nostalgia’s Moonlight Edition, you can unlock exclusive behind the scenes footage from the We’re Good video.
Dua will be performing at the Grammy’s Sunday night, March 14. The show starts at 8pm/ET on CBS.
Even the Los Angeles Times is taking notice.
Dua’s STUDIO 2054 concert and documentary returned to purchase this week.
