On Monday, November 18, Paramount Pictures set make history with the debut of the final :60 trailer for Gladiator II. This unprecedented global mass media roadblock promised to reach over 300 million viewers simultaneously across broadcast, cable, digital, and audio platforms.
A Truly Global Event
Beginning at 9pm EST / 6pm PST, this simultaneous roadblock spanned over 4,000 networks, digital platforms, local stations, Spanish-language stations, and radio stations. Highlights include prime-time broadcasts during Monday Night Football on ABC, NCIS on CBS, The Voice on NBC, and Rescue Hi-Surf on Fox. Additionally, digital audiences experienced trailer takeovers across major platforms such as Google, Roku, Meta, TikTok, and Snap.
Comprehensive Reach
Cable outlets participating in this monumental event include Paramount Global, Disney, FOX, NBC, Univision, and Warner, among others. Radio stations from iHeart to Cumulus and Townsquare also joined in, ensuring extensive audio coverage.
International Coverage
The media roadblock extends its reach globally, with broadcasts across 53 channels in France, Germany, Italy, the Middle East, Netherlands, Spain, Sweden, Switzerland, and the United Kingdom. Further coverage includes 11 channels in Brazil and Mexico, and 18 channels in Australia, Japan, Korea, and Taiwan.
Box Office Triumph
Following its release, Gladiator II has already made an impressive impact, opening to #1 at the international box office. It achieved a record-breaking international cumulative of $87 million, including paid previews, after grossing $28 million across 63 markets on Saturday, November 16. This marks Paramount Pictures’ biggest international opening for an R-rated film and the largest international debut for a Ridley Scott film.
A Milestone for Paramount
This historic event not only highlights the immense anticipation for Gladiator II but also demonstrates Paramount’s innovative approach to global marketing. By leveraging a comprehensive media roadblock, the studio ensures maximum visibility and excitement for this highly anticipated sequel.
