Comscore Reports TV Viewing Engagement for Week Ending May 9, 2021 – Comscore’s TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.
For the week ending May 9, the top broadcast shows with the most engagement were:
| SHOW | NETWORK | STICKINESS INDEX |
| Enamorándonos | UNIMAS | 150 |
| ¿Te acuerdas de mí? | UNIV | 144 |
| La hija del embajador | UNIV | 143 |
| FBI | CBS | 141 |
| Blue Bloods | CBS | 141 |
For the week ending May 9, the top cable shows with the most engagement were:
| SHOW | NETWORK | STICKINESS INDEX |
| When Calls the Heart | HALL | 146 |
| The Curse of Oak Island | HST | 139 |
| Baby, It’s Cold Inside | HALL | 137 |
| 90 Day Fiancé: Happily Ever After? | TLC | 136 |
| La Rosa de Guadalupe | GALA | 136 |
Official Trailer & Key Art Released For HBO Max’s FRIENDS: THE REUNION – HBO Max debuted the official trailer and key art for FRIENDS: THE REUNION, debuting THURSDAY, MAY 27 on HBO Max. “Friends” stars Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer return to the iconic comedy’s original soundstage, Stage 24, on the Warner Bros. Studio lot in Burbank for a real-life unscripted celebration of the beloved show.
‘Where the action is’: Vice Media Group now produces more Stories than text or video – A new mobile app developed in house last year, called Stories Studio, has turned Vice Media Group’s feet, hips and eyes in the direction of more stories-style content, the mobile-native content format that can easily be distributed across platforms including TikTok, Instagram, Facebook, Google and, for some reason, LinkedIn.
After launching with a small group of content producers last June, today more than 250 Vice employees worldwide use Stories Studio to generate over 3,000 pieces of original content every month, said Olly Osborne, the managing director of Europe at Vice Digital.
The shift toward stories has also been informed by an industry-wide realignment around holding an audience’s attention. “The way newsrooms had seen distribution, historically, has been toward achieving scale and virality,” said S. Mitra Kalita, the cofounder of URL Media, a network of Black and brown community news sites and Epicenter, a hyper-local news startup based in New York; Kalita previously served as the svp of news, programming and opinion for CNN Digital. “What’s happening now is more newsrooms are favoring engagement and relevance.” [Digiday]
Creators are becoming a serious business for brands – Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.
According to eMarketer’s latest forecast, 67.9% of US marketers from companies with 100 or more employees will use influencer marketing in 2021, up from 62.3% last year. In 2022, that figure will rise to 72.5%.
“The pandemic has played a major role in driving wider adoption of influencer marketing,” said Jasmine Enberg, eMarketer senior analyst at Insider Intelligence and author of our latest report, “Influencer Monetization 2021.”
“After an initial pause in spending in H1 2020, marketers quickly resumed and even increased spending, as budgetary constraints and studio closures curtailed traditional ad production.” [eMarketer]
TikTok Creator Spotlight – Check out @sulheejessica, a food and lifestyle creator who sparked the viral phrase “making lunch for my kids” alongside bento-style lunch tutorials. Jessica assembles fun meals for her family, showing off her love for food as well as dishes from her culture. Read more from Jessica as she dives deeper into how her Chinese and Korean heritage inspires her videos on TikTok. [TikTok]
Apple orders “Hello, Jack! The Kindness Show,” new kids series co-created by Emmy Award-winning Jack McBrayer and Angela C. Santomero, and starring Jack McBrayer – Anchored around Emmy Award winner Jack McBrayer’s infectious positivity and playful humor, “Hello, Jack! The Kindness Show” invites preschoolers into a world where a little act of kindness can change the world. Alongside special guest stars, Jack inspires kids to solve problems with kindness and heart. The series showcases stories where acts of kindness are shown through “The Three C’s” – caring, connecting and cascading – from one person to another. The series also features original songs from the Grammy Award-winning band, OK Go. [Apple]
Nintendo Switch Online Surpasses 100 Classic Games With New Batch of Classic Titles –
Read on for additional details about the games arriving this month:
Super NES
- Caveman Ninja (also known as Joe & Mac)–Can cave-dudes Joe and Mac rescue the lost cave-dudettes? In this action game from 1991, life was pretty cool for Joe and Mac until a bunch of Neanderthal nerds crashed their village. The dudes will have to leap to the rescue and jump, dash and use roll attacks to get past the stone-age obstacles in their way. Just make sure to pick the best weapon for the situation, and the boys are sure to make it through!
- Magical Drop2–This puzzle game launched on the Super Famicom™ system in 1996, but it never saw an English release. But even if you’ve never played, the rules are simple to learn. Catch and throw the drops that descend from overhead. Create vertical lines of three drops of the same color to clear all the connected drops. Enjoy four playable modes, including a mode that assigns you a rank when the game ends, as well as a story mode with 10 characters to play!
- Super Baseball Simulator 1.000 – Get ready for high intensity, superhuman baseball spectacles! Use Ultra Plays like Phantom Ball, which will make the ball vanish mid-pitch, or Meteor Hit, which will knock out fielders who make contact with the ball before it bounces. With multiplayer options, a grand total of 18 baseball teams and the ability to create your own original team, this is the wacky baseball simulation dreams are made of!
- Spanky’s Quest – Spanky was on his way to a picnic when the witch Morticia began dropping bricks from the sky. Trapped, with six towers now built across the land, Spanky must clear each before the witch’s evil pet crow catches him. He’ll have to use his magic ball to stun enemies, bounce it off his head to power it up and pop it to attack – and try on some hats along the way.
NES
- Ninja JaJaMaru-kun – Take on the role of a ninja and rescue the captured Princess Sakura in this action-packed game, originally released only in Japan. JaJaMaru must use his throwing stars to defeat lurking monsters. Keep an eye out for the ultimate power-up – a ride on Gamapa-kun, the giant frog!
