A significant shift is happening in the national media landscape! Gannett Co., Inc., one of America’s largest news publishers, is officially rebranding as USA TODAY Co., Inc., effective November 18. This exciting corporate name change and rebranding strategy embraces the powerful legacy of its most recognized masthead, USA TODAY, while signaling a bold, trusted future in the digital media world.
The Company’s common stock will also debut on the New York Stock Exchange (NYSE) under the new ticker symbol TDAY starting November 18.
A Name That Unites: From Newspaper to Digital Platform
For decades, USA TODAY has been a cornerstone of American media, known for its commitment to promoting understanding and fostering unity across the country. The new corporate identity strategically leverages this brand power.
“We are changing our name and rebranding to embrace our most notable masthead – which is committed to delivering fact-based news, unbiased coverage and essential content that meets audiences in the center,” said Mike Reed, Chief Executive Officer & Chairman of the Company. “Our focus on empowering and enriching communities at a local and national level as a growth-focused media and digital marketing solutions business is what unites our company in service to our nationwide USA TODAY Network.”
This rebranding aligns with a commitment to being the trusted digital platform that connects audiences nationwide.
Honoring the Past, Celebrating the Future
This announcement coincides with the launch of USA TODAY’s special editorial initiative, USA 250. This content series honors the upcoming 250th birthday of America by reflecting on the country’s past, celebrating its future, and exploring the beauty of our nation. As CEO Mike Reed put it: “As we celebrate the 250th anniversary of our nation, we also honor the legacy of the newspaper that has focused on uniting America as we evolve to be the platform that powers its voice.”
More Than Just a Name: The USA TODAY Network
Since its introduction in 1982, USA TODAY has grown to be the foundation for the extensive USA TODAY Network, which includes more than 200 news publications across the nation.
- This powerful network includes beloved local papers such as The Des Moines Register, The Tennessean, The Florida Times-Union, and the Detroit Free Press, among many others.
- The Network portfolio offers unique content sharing capabilities, connecting renowned local journalists and content experts with the national brand, strengthening both national and community coverage.
A Refreshed Look for a Digital Era
The new corporate visual identity reflects this mission of providing trusted news and compelling storytelling in a digital era.
- The new logo pays homage to USA TODAY’s iconic blue point iconography with a modern twist, uniting the entire media portfolio under one corporate brand.
- The typeface uses Adobe® Caslon Pro, a timeless serif that speaks to American publishing tradition, paired with Futura PT, which adds a modern sensibility, ushering in the new era for the business.
Rooted in its founding as “America’s Newspaper,” the newly named USA TODAY Co., Inc. remains a diversified media organization empowering communities across the country. Its portfolio includes:
- LocaliQ: A brand dedicated to supporting small and medium-sized businesses with innovative digital marketing products and solutions.
- USA TODAY NETWORK Ventures: A division that produces live events, including the popular Hot Chocolate Run series, RAGBRAI, and the USA TODAY High School Sports Awards.
