Comscore Wins Back Local Television Measurement Contract with Capitol Broadcasting – Comscore, the media measurement firm, announced a new agreement to provide Capitol Broadcasting with local TV measurement. WRAL and WRAZ in Raleigh, NC are included in the new agreement.
“Comscore has been a reliable partner for us over the past years, but we tried to make a go just using a singular service recently. However, given the rapid shifts in consumer behavior during the pandemic, and the other service declining 47% in its A25-54 set meter homes year over year in our market, we felt Comscore’s huge footprint was critical to our business. With Comscore, we know 50% of homes in the market are being directly measured, making us confident the information is accurate and that we can move forward and harness the intelligence to gain an advantage in the market.”
Joel Davis, Vice President & General Manager of Capitol Broadcasting
Warner Bros. shares new key art and trailer for No Sudden Move – The Steven Soderbergh directed film premiers July 1 on HBO Max.
Set in 1954 Detroit, NO SUDDEN MOVE centers on a group of small-time criminals who are hired to steal what they think is a simple document. When their plan goes horribly wrong, their search for who hired them – and for what ultimate purpose – weaves them through all echelons of the race-torn, rapidly changing city.
Don Cheadle, Benicio Del Toro, David Harbour, Jon Hamm, Amy Seimetz, Brendan Fraser, Kieran Culkin and Julia Fox are among the stars acting in the film.
Google introduces Pixel Buds A-Series for $99 – Features premium sound quality, hands-free help from Google Assistant and real time translation. [Google]
Ford introduces the new Maverick pick-up tomorrow, with the help of Gabrielle Union – The acress will show off the all new truck on her Instagram and Tik Tok channels. In addition, Ford’s social channels and Hulu will cover the introduction. [Ford]
YouTube has paid over $4 billion to the music industry in the last 12 months alone and has added more paid members in Q1 ’21 than in any other quarter since launch. – YouTube says their goal is to “become the leading revenue generator for the music industry and to help artists around the world build a career making music.” The social video platform’s Global Head of Music made the announcement on a blog post.
Aidy Bryant, Tom Hiddleston, Liam Neeson, President Bill Clinton, James Patterson and More Scheduled Guests on ABC’s ‘Jimmy Kimmel Live!,’ June 7–11 –
Following are the episodes scheduled to air the week of June 7-11 (subject to change):
Monday, June 7
1. Aidy Bryant (“Shrill”) 2. Bachelorette Katie Thurston (“The Bachelorette”) 3. Musical Guest John Mayer
Tuesday, June 8
1. Tom Hiddleston (“Loki”) 2. Maya Erskine and Anna Konkle (“Pen15”) 3. Musical Guest Chiiild
Wednesday, June 9
1. Liam Neeson (“Ice Road”) 2. Gugu Mbatha-Raw (“Loki”) 3. Musical Guest T-Pain and Kehlani
Thursday, June 10
1. President Bill Clinton and James Patterson (“The President’s Daughter”) 2. Wiz Khalifa (“Duncanville”) 3. Musical Guest Jackson Browne
Friday, June 11(OAD: 6/3/21)
1. Michael Che and Dave Chappelle (“That Damn Michael Che”) 2. Cillian Murphy (“A Quiet Place Part II”) 3. Musical Guest The Linda Lindas
Media Radar updates us on Hulu advertising –
Hulu has been the leader of the pack in ad-supported TV-streaming for years. And even though their market has become increasingly crowded, Hulu’s years of experience gives it the advantage to build out better advertising experiences for ad buyers and consumers.
Part of Hulu’s approach to advertising takes advantage of “shoppable inventory,” enabling viewers to interact with QR codes, email and push notifications. This ‘Gateway Go’ platform increases audience engagement three fold compared to other interactive inventory, according to Hulu.
Media Radar says “overall advertising on Hulu during April was slightly down from March, but well above the first two months of the year.”
Top 10 advertisers on the Hulu platform are: DraftKings, Geico, Audi, Microsoft Surface, Redfin, Walmart. Green Chef, Hello Fresh, Nutrish and Power for Tomorrow. [Media Radar]
Roblox and Warner Bros. Pictures Bring In the Heights Launch Party to Roblox – The first-of-its-kind Launch Party on Roblox brings the music, dance, and Latin American culture of the film’s iconic Washington Heights neighborhood to the Roblox metaverse and on June 11, 2021 at 6 p.m. PDT, visitors will have the opportunity to participate in what is expected to be the largest virtual flash mob ever.
In the Heights is adapted from the hit Broadway musical from the multi-talented Hamilton creator Lin-Manuel Miranda and directed by visionary Jon M. Chu of Crazy Rich Asians.
Olympic ad sales set to rebound as sponsors seek certainty – “With just 46 days to go before the long-delayed 2020 Summer Olympics is expected to get underway in Tokyo, NBC’s ad sales unit is still working to fill the blank spots in its ledger that were left behind by last spring’s postponement.” [Sportico]
Lorde is teasing new music – The singer left a note on her website saying: “ARRIVING IN 2021 … PATIENCE IS A VIRTUE”
Lorde also included an image of what appears to be her on an album or single cover titled Solar Power.
