The Athletic digital sports media company and BetMGM have agreed to a partnership. BetMGM is now The Athletic’s exclusive sports betting partner in the United States. The Athletic is creating “The Athletic Betting Hub.” This is a new content vertical for The Athletic. Expect further content and product integrations between the two firms
“BetMGM has pioneered the online gaming industry and as we sought to establish The Athletic as a home for great betting content, we knew there would be no better partner. As we collaborate on this new venture, we share a joint vision for how to seamlessly blend media, analysis and betting into unique, premium experiences for The Athletic subscribers.”
Evan Parker, The Athletic’s General Manager of Content Operations
The Athletic states that they have one million subscribers worldwide. The site covers nearly 300 pro and collegiate teams and clubs in the U.S., Canada and UK. 400 full time writers fuel content on the site.
“The Athletic has an incredibly engaged and loyal readership and we look forward to introducing their fans to the BetMGM sports betting brand. They also have an outstanding product and, through integrations and collaboration, this partnership complements The Athletic’s premium offering.”
Matt Prevost, BetMGM’s Chief Revenue Officer
The new betting hub on The Athletic will offer sports betting content, live odds and exclusive offers powered by BetMGM.
The BetMGM mobile app is currently live in 10 states and is available for download on both iOS and Android, as well as accessible via desktop at www.betmgm.com. BetMGM’s integration with MGM Resorts’ M life Rewards program allows BetMGM users, in legal playing states, the opportunity to redeem their gameplay for world-class experiences at MGM Resorts properties nationwide.
