Nielsen Implements Unified ID 2.0 for Attribution Measurement – Nielsen announced their move to “privacy-centric, people-based identifiers” for their Attribution platform. This is part of the industry’s move away from third party cookies. The Unified ID 2.0 approach is built around an open and interoperable ID built on hashed and encrypted email addresses. This will allow for measurement across devices- mobile, PC and television. [Nielsen]
Sasha Calle is the next Supergirl – Flash director Andy Muschietti broke the news to Sasha and posted the video to his Instagram.
Kim Kardashian West filed for divorce from Kanye West Friday after 6 1/2 years of marriage – “The move brings an impending end to one of the most followed celebrity unions of the 21st century — the marriage of a reality TV superstar and a hip-hop and fashion phenomenon with four kids, a vast fortune to split and even more fame.” [AP]
Next American Idol airs Sunday at 8pm/ET on ABC TV – Here’s a new Katy Perry image released today. Katy & contestant Erika Perry meet at auditions.
Fox News touts record January multi-platform views – Fox News Digital says they “closed out the first month of 2021 with 2 billion multiplatform views, 4 billion multiplatform minutes and 108 million unique devices, according to Comscore.” [Fox News]
