DraftKings Inc. has acquired Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company offering sports betting news, analysis and data to U.S. sports bettors. Meanwhile, DraftKings offers mobile and/or retail sports betting in 14 states. The firm sees VSiN enabling them to build out their content capabilities. Furthermore, this is all happening parallel to the expansion of legal sports betting in the U.S.
Brian Musburger is the founder and CEO of VSiN. Their studio is located at the South Point Casino in Las Vegas, the capital of sports betting. They broadcast 24/7 with 18+ hours of live linear sports betting content each day.
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions,” said Brian Musburger, CEO of VSiN. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
DraftKings’ vision is for Brian Musburger and team to continue to manage day-to-day operations. Also, the VSiN team will maintain their editorial independence.
The VSiN talent roster includes the legendary Brent Musburger. Others include Michael Lombardi, a former NFL exec; Gil Alexander, host of Beating the Book podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s popular morning show, Follow The Money.
