Russell Westbrook’s latest signature shoe is the Jordan “Why Not?” Zer0.4. One of the first colorways connect to Russ’s collaboration with FACETASM, the Japanese fashion brand. The Zero0.4 utilizes a double-stacked Zoom Air bag for responsiveness and cushioning.
FACETASM Colloboration
Russ met FACETASM’s founder and designer, Hiromichi Ochiai, during his 2018 & 2019 Asia tours. “Aggressive blocking, fast angles and a sharp, irreverent attitude” tie the footwear and apparel pieces together.
“We make things from a place of freedom and fun. This latest collaboration is a testament to that way of thinking,” says Ochiai. “We also wanted to create something that people would be moved by, reflecting the spirit of that phrase, ‘Why Not?’”
“My favorite part about this shoe, and this whole collection, is being able to use different fabrics and materials yet still prioritizing the performance of the shoe.”
Russell Westbrook
We’ve always been fans of Russ’s ability to mix style and functionality into his collections. The Jordan “Why Not?” apparel collection releases globally January 14.
