Social media star and fitness advocate Jen Selter is the new face of GUESS’s Activewear collection. GUESS chose Selter since she “has brought together the next generation of young women by her commitment to uplifting her social media followers. Jen exemplifies to her community that dedicating energy and effort to their own well-being is something that should be embraced daily.”
The campaign was shot by fashion photographer Josh Ryan in El Mirage Dry Lake, California. GUESS says “Each design featured in the spring activewear delivery is made with the best technical fabrics to maximize functionality, performance and comfort.”
Look for the campaign starting this month on GUESS.com and via their social media platforms.
