CNN Digital’s Q1 2021 was the best first quarter they’ve had in their history. CNN was the only news brand to reach more than 100 million unique visitors across digital platforms in March 2021. CNN has been the #1 Comscore ranked news brand for nearly five years.
- 1. CNN.com – 149 Million Multiplatform Unique Visitors in March 2021
- 2. CBSNews.com – 98 million unique visitors
- 3. The New York Times Brand – 96 million unique visitors
- 4. NBCNews.com – 93 million unique visitors
- 5. WashingtonPost.com – 91 million unique visitors
Source: Comscore Media Metrix® Multi-Platform, Custom-Defined List, Total Digital Audience – Desktop Persons 2+ and Total Mobile Persons 13+, March 2021, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.
The New York Times & Washington Post both reached more than 90 million uniques in March. To be clear, that is an impressive feat given that both are subscription based news properties. We know the Times had a record 2020 in regards to new digital subscriptions.
Most Popular Digital News Brand Among Young Adults
CNN.com also ranked first in reach to young adults age 18-34. The New York Times Brand was second, with reach to 27 million adults age 18-34 in March 2021, according to Comscore.
1. CNN.com – 37 Million Young Adult Unique Multiplatform Visitors in March 2021
2. The New York Times Brand – 27 million young adult unique visitors
3. WashingtonPost.com – 23 million young adult unique visitors
4. CBSNews.com – 22 million young adult unique visitors
5. USAToday.com – 21 million young adult unique visitors
Source: Comscore Media Metrix® Multi-Platform, Custom-Defined List, Total Digital Audience Persons 18-34, March 2021, U.S. Based on CNN.com entity compared to a custom list of single brand competitors in the News/Information Category. CNN Brand entity used prior to October 2018.
Most Popular News Brand on Mobile
CNN had 131 million unique visitors on mobile in March 2021. The New York Times brand was second with 84.7 million uniques accessing their content on mobile.
1. CNN.com – 131 Million Mobile Unique Visitors in March 2021
2. The New York Times Brand – 84.7 million mobile unique visitors
3. CBSNews.com – 84.6 million mobile unique visitors
4. WashingtonPost.com – 82 million mobile unique visitors
5. NBCNews.com – 81 million mobile unique visitors
Source: Comscore Media Metrix® Multi-Platform, Custom-Defined List, Total Mobile Persons 13+, March 2021, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018. Historical claim based on Comscore Mobile Metrix®, Custom-Defined List, Total Mobile Persons 13+, U.S. for October 2020 and prior months.
