David Beckham is the new Maserati brand global ambassador. Maserati says the “global sporting icon, philanthropist, businessman and style trailblazer” is a perfect fit. Beckham will “drive the brand forward to the forefront of luxury motoring in the 21st century.”
“The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.”
Paolo Tubito, Maserati Chief Marketing Officer
“It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”
David Beckham
The partnership kicks off with a new film featuring David Beckham “performing an audacious act of driving in a Maserati, just for the sheer joy of doing the unexpected.” He’s driving the brand’s “ultimate performance SUV” – the Levante Trofeo.
In the U.S., the auto brand currently offers the Levante SUV, Ghibli sport sedan, Quattroporte luxury sedan and MC20 super sports car. The Ghibli starts at $74,740.
Maserati was founded December 1, 1914 in Bologna, Italy by Alfieri Maserati along with his brothers Ettore and Ernesto. The brand has been part of the Fiat Group – now known as Stellantis – since 2005.
