Omnicom Precision Marketing Group’s Credera firm is acquiring a majority stake in Areteans. Credera is Omnicom’s digital and CRM specialist group while Areteans specializes in the design, delivery, and implementation of real-time interaction management (RTIM) and digital customer relationship management (CRM).
“Areteans brings a depth of expertise that enables meaningful customer experiences. Together, Credera, Areteans, and the broader Omnicom network of companies provide a comprehensive strategy of creating meaningful experiences for our clients’ customers. As a part of Credera’s growth strategy, we will continue to invest in organizations that enhance digital transformation and customer experience.”
Justin Bell, president and CEO of Credera
“Areteans is ready to take the next step of growth in partnership with Credera and Omnicom. We desired a strategic partner with the right cultural fit who can accelerate our reach and vision globally. Together, we can create compelling value propositions for our clients, bringing innovative solutions from idea conception to downstream execution.”
Mahesh Agrawal, founder and CEO of Areteans
“We are continuously evolving our approach for serving our clients and enabling world-class experiences for their customers. We believe that technology skills in RTIM and decisioning are critical components of modern marketing, and the addition of Areteans to our group will help us meet our goals of creating innovative solutions and meaningful results for our clients.”
Luke Taylor, CEO of Omnicom Precision Marketing Group
Areteans was founded in 2015. Headquartered in Hyderabad, India, today the company employs over 600 consulting professionals with offices in London, Sydney, Kolkata, Bangalore, Auckland, and Singapore.
Areteans says they are a global leader in the Pega space “that excels in enabling businesses to transform and evolve digitally be executing Pega implementations in the right way.” Pega is a Business Process Management tool.
