The Reese’s brand announces their “Ultimate Team” as part of their new Tokyo 2020 Olympic Games campaign. The chocolate and peanut butter candy is partnering with three of the greatest U.S. Olypmic athletes. Swimmers Michael Phelps, Katie Ledecky and Caeleb Dressel are on-board to form the Ultimate Team Reese’s.
Team Reese’s Assemble!
Michael Phelps is a 23 time Gold Medalist at the Games. Most importantly, he is a Reese’s mega fan. He will be the face of Reese’s this summer. First up is a new ad featuring the new Reese’s Ultimate Lovers Cup.
The other two peanut butter and chocolate Avengers are 5 time Gold Medalist Katie Ledecky and two time Gold Medalist Caeleb Dressel. Both are Tokyo 2020 hopefuls on the U.S. team.
Ultimate Peanut Butter Lovers Cup
The new Ultimate Peanut Butter Lovers Cup is an historic first for the 90 year old Hershey Company brand. It has removed the chocolate! This is the “most extreme, peanut buttery candy version” of its Peanut Butter Cups.
Reese’s Ultimate Peanut Butter Lovers Cups are being rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide starting now for a limited time.
Tokyo 2020 Games
The Hershey Company and Reese’s brand are a proud partner of Team USA.
The 2020 Summer Olympics is scheduled to be held from July 23-August 8, 2021 in Tokyo, Japan. 206 nations are expected to participate in the event. These Games were postponed from a year ago.
