The Washington Post introduced Zeus Prime on Tuesday. The newspaper calls it a “groundbreaking premium ad-buying network that connects brands and top U.S. publishers in a real-time marketplace.” The goal is to provide publishers with a turnkey ad sales solution. Furthermore, Zeus Prime allows brands and agencies a superior way to purchase ads. Those ads can be across national, regional and local publisher websites.
Current and future Zeus Prime partners include The Dallas Morning News, Graham Media Group and the Ad Council. To be clear, this is the early access period.
The new ad network allows brands to “immediately react to news moments”. They can launch campaigns where users turn to for “reliable information.” Existing social creative can be leveraged. And, this is all across a network of trusted publishers.
“If there’s anything we’ve learned over the last year, it’s that tone and message are as essential as placement in connecting with a desired audience. That insight is the foundation for Zeus Prime. Our focus is to build a results-driven solution for the digital ad landscape, and we’re thrilled to first work with select established partners, creating a high-quality environment centered around speed, ease and smart targeting.”
Joy Robins, CRO of The Washington Post
Meanwhile, Julia Belanger was promoted to GM of Zeus Technology earlier this month.
Shailesh Prakash is CIO at the company. Furthermore, he says Zeus “proves that you don’t have to choose between ad revenue and a great user experience.”
The Ad Council loves Zeus Prime. The organization says it allows them to seamlessly align and adjust their vaccine education messaging. Subsequently, Ad Council has up to date vaccine facts.
