“Rotate,” a new song by Becky G and Burna Boy, is featured in Pepsi’s new global football campaign. Pepsi calls the campaign “Music Keeps Us Fizzing”.
Pepsi calls the campaign highly entertaining and “will cut across cultural playgrounds with the uncontainable fizz of the brand.” This year’s global football campaign in support of the UEFA Champions League partnership across Men’s and Women’s.
The football effort is led by a film, “Fizz to Life“, that showcases epic football skills set to a custom music track created for the campaign, “Rotate”, by global superstar Becky G and two-time Grammy nominated Afro-fusion musician Burna Boy. The commercial is directed by Raine Allen-Miller.
“In 2021, we are celebrating unstoppable human spirit, not in spite of the times we’re in, but because this is a moment and no matter what, we need to keep moving forward with a smile. From music to football, the new creative encourages the world to break free of conventions, expectations and the bubble of sameness that we often find ourselves in.”
Natalia Filippociants, Vice President, Marketing, Global Beverages, PepsiCo
“Rotate” was co-written by Becky G and Burna Boy along with SoFLY, Nius, DiGenius, Elena Rose, Nate Campany and Jin Jin. It was produced by SoFLY, Nius and DiGenius.
Becky G says, “Rotate” to me is a celebration. I think it’s evident that futbol holds a special place in my heart and having Burna Boy join me on this made sense because ultimately I wanted to embody the perfect pre-game song that gets the blood flowing, makes you want to dance and enjoy the sport.”
Burna Boy says, “This is a song that inspires you to aspire and I’m truly honoured to be a part of the champions league journey. Writing it came from a place of positivity. The belief that no matter who or where you are, whatever your background or your origins are, there is no limit to what you can achieve when you put your mind to it! I believe we are ALL champions!”
