In a typical day, 26% of total time spent on TV is spent with streaming services. Those services include Netflix (6%), YouTube-including YouTube TV (6%), Hulu (3%), Amazon Prime Video (2%) and Disney+ (1%). Another 8% bucket goes to “Other Streaming” services.
Measurement firm Nielsen will release a new edition of “The Gauge” monthly.
Cable still takes the lion’s share with 39% of total TV time in a day. Furthermore, 25% of time is spent with broadcast television content. Looking at it another way, 6 in 10 of TV time in a day is not spent with cable television.
Netflix CEO Reed Hastings commented “Wild that most TV Time in USA is still legacy linear. Stream team needs to up its game.” In addition, Hastings encouraged WarnerMedia CEO to “get on the board.” Kilar reminds the Netflix head that his firm is represented in the big Cable pie slice via networks like TNT, TBS and HBO.
Streamers like Paramount+ are upping their game this summer. That streamer just added more than 1,000 premium movies like “Sonic the Hedgehog” and “Skyfall”. Furthermore, Mark Wahlberg’s “Infinite” premiered exclusively on Paramount+ recently. New and returning Summer series include: iCarly, Evil, The Good Fight, RuPaul’s Drag Race All Stores, Behind the Music and more.
WarnerMedia’s Kilar is still riding high on the success of Kate Winslet’s “Mare of Easttown” limited series on HBO Max. Furthermore, AT&T’s WarnerMedia and Discovery, Inc. will join together to form a standalone company, focused on direct to consumer streaming.
