Forget the bracket busters for a second—Wendy’s just dropped a game-changer. As the Official Dunks Partner of NCAA® March Madness®, Wendy’s is leaning into the most iconic “dunk” in fast food history: dipping those Hot & Crispy Fries into a Frosty.
But they aren’t just celebrating with a social media post; they’re launching a full-court press of deals, prizes, and freebies for the 2026 tournament. Here is the play-by-play on how you can win big while you watch the games.
The “Dunks Menu” Starting Lineup
Starting March 16, Wendy’s is rolling out a dedicated Dunks Menu available via the app and online.
- The Classics: Chocolate or Vanilla Frosty paired with Hot & Crispy Fries.
- The Expansion (Starting March 23): The roster grows to include 6-piece Nuggets (Crispy or Spicy) and 3-piece “Tendys,” all ready for a dip in your favorite sauce.
Win $100,000 in the “Dunkstakes”
Wendy’s is putting serious cash on the line. From March 16 through April 6, every purchase made from the Dunks Menu via the Wendy’s app automatically enters you into the Dunkstakes.
The Prize Pool:
- Grand Prize: $100,000 in cold, hard cash.
- Runner-ups: Ten $1,000 cash prizes.
- Swag: 25 pairs of custom dunk-inspired sneakers.
- Instant Wins: 500 Wendy’s gift cards.
The “Free Dunk for America” Offer
This is the ultimate “team” play. Wendy’s has promised that if anyone dunks during either the Men’s or Women’s National Championship games, everyone wins.
The Trigger: The first dunk in the Women’s Championship (April 5) or the Men’s Championship (April 6).
The Reward: A FREE small fry and small Frosty pairing for everyone in America.
If a dunk happens (and let’s be real, it will), you can head to any participating Wendy’s on Tuesday, April 7 to claim your free OG dunk pairing in-restaurant.
How to Get Involved
Don’t get left on the bench. To start earning entries and stay ready for that free Frosty:
- Download the Wendy’s App.
- Order from the Dunks Menu to enter the $100k sweepstakes.
- Set a reminder for April 7 to grab your freebies after the championships.
Whether you’re rooting for a Cinderella story or a powerhouse repeat, one thing is certain: we’re all rooting for the dunk.
