Roblox reached 34 million unique U.S. consumers in February 2021. In total, U.S. consumers spent 6.3 billion minutes in the platform, across desktop and mobile. The gaming property ranked first in desktop reach among people 13 and under. Furthermore, Roblox was #1 in desktop reach for persons age 13-17.
Roblox Growth in February 2021
+32% Increase in Unique U.S. Consumers (34MM)
+39% Increase in Total Time Spent (6.3B minutes)
This new data released today from digital analytics firm Comscore demonstrates the vitality and reach of the Roblox platform.
To put the numbers in context, Comscore also revealed that another gaming firm, Zynga, reached 28 million unique users in February 2021. Zynga ranked first in reach for adults age 35+ across desktop and mobile.
