Pepsi returns to sponsor the Super Bowl Halftime Show for the 10th year. The Weeknd is set to perform at the Super Bowl LV edition of the show February 7, 2021.
Here are all the components of the campaign:
- “Get Ready,” a new Super Bowl Halftime Show commercial that will replace the brand’s traditional :30 in-game ad. The new national spot, featuring The Weeknd and his chart-topping hit “Blinding Lights,” debuted this past weekend during the NFL Super Wild Card games and will continue to air nationally leading up to the Big Game on February 7
- Specially marked Pepsi Super Bowl LV Halftime Show cans and packaging available at retailers nationwide, while supplies last. This marks the first year ever the Halftime Show logo will appear on Pepsi packaging for sale in retail
- A QR code on specially marked packaging will lead consumers to PepsiHalftime.com where they can access exclusive artist and show assets and engaging AR filters
- Retail promotions featuring Pepsi Super Bowl Halftime Show point-of-sale displays, rolling out across national partners including Kroger, 7-Eleven, Target, Dollar General and more
- Much more to be revealed between now and Super Bowl Sunday
