BACARDÍ rum debuted the official music video for the first ever remake of “Conga”. The first ever remake features Meek Mill, Leslie Grace and is produced by Boi-1da. It’s a “fresh twist” on the 1985 global hit from Miami Sound Machine’s Emilio and Gloria Estefan. Emilio has blessed this remix and has a cameo in the video.
This is all part of the BACARDÍ rum “Conga Feat. You” campaign. Fans submitted their dance moves and vocals when the campaigned kicked off in November.
Leslie Grace is the star of the upcoming film In the Heights. She is a three time Latin Grammy nominee and 2020 Latin Grammy Awards performer.
Meek Mill provides the rap verses. Mill is a Grammy nominated musician and criminal justice reform advocate.
Boi-1da is a Multi Diamond selling, Grammy Award winning, “Producer of the Year” nominee.
“BACARDÍ is thrilled to reveal the first-ever remake of the global smash hit ‘Conga’ and official music video. Over the past month, we closely reviewed all the incredible fan submissions from around the world and incorporated a select number into the final music video alongside the artists. We’ve always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can’t wait for you to see it.”
Ned Duggan, Global Senior Vice President for BACARDÍ rum.
BACARDÍ has created an official “Conga Feat. You” campaign cocktail called the Coco Conga. It’s a spin on the Caribbean classic Mojito is made with a base of BACARDÍ Superior white rum and a splash of BACARDÍ Coconut Flavored Rum.
Coco Conga Cocktail
Ingredients:
- 2 ounces BACARDÍ Superior Rum
- 1 ounce lime juice
- 12 mint leaves
- 2 tsp extra fine sugar
- 1 ounce Club Soda
- Splash of BACARDÍ Coconut Flavored Rum
Method: Add the BACARDÍ Superior Rum, lime juice sugar and mint to a highball glass. Press mint with a bar spook to release oil. Add crushed ice, almost to top, and churn. Top with Club Soda and crown with a splash of BACARDÍ Coconut Flavored Rum. Garnish with a mint sprig and lime wedge.
Expect to see the song released with a huge media buy. A 30 second spot airs during Super Bowl pre-programming and during the premiere of “The Equalizer” after the Super Bowl.
Spots will run during NHL and NBA events in February. Also via Connected TV environments and surrounding the relevant artists on YouTube and Vevo.
Snapchat users will be able to engage with a “custom choreographer lens” to the Conga track.
You will be able to tune into custom Genius series “Verified” and “The Cosign Live” on Twitch to learn more about the remaking-of “Conga” and engage with user reactions to the track in real-time.
