YEEZY GAP Engineered by Balenciaga launched a new video game. The digital game enables players to choose avatars wearing clothing from the collection’s debut. For example, players can equip their male or female avatars with Dove Hoodies and Tees modeled perfectly from the items now available to buy. Also look for a special appearance by the YEEZY GAP Round Jacket.
The game is available at YEEZYGAP.COM and is playable on mobile platforms via your browser. Selecting your gender, skin tone and outfit is first. You then go into the game where you use motion controls. To be clear, you move your device to move your avatar as it flies across the screen. So, the goal is the collect as many doves as possible. Then, a final score is rendered. If you lose, the good news is that you don’t die. In fact, you land on your feet.
We give high marks for the accessibility, design and creativity of this title. In addition, there is tight integration with the brands involved. While Balenciaga has had clothing available to buy within Fortnite, being able to buy the exact items in the game same day is outstanding. As you’d expect form Ye, the audio plays an essential role.
In regards to buying items from the YEEZY GAP Engineered by Balenciaga collection, you have options. The full range has been available online for several weeks. By full range, we mean it includes outwear like the Sateen Anorak and T Cut Parka. Furthermore, pants, caps and pants feature at the online storefront.
Retail Experience
Meanwhile, YEEZY GAP product is available for the first time at select GAP brick and mortar stores. This new phase in the relationship between YEEZY and GAP brands kicked off on Thursday morning. The Times Square flagship GAP store featured an entire floor of YEEZY GAP Engineered by Balenciaga product. Note that the in-store selection doesn’t initially include all of the outerwear, denim or accessories available online.
YEEZY GAP says the Times Square store was “reengineered and distilled to its most essential form in YEEZY GAP Engineered by Balenciaga’s vision of utilitarian design.” This move fulfills the original vision of delivering YEEZY GAP design “on a larger scale.” Also, an ad was released that highlighted the design concept.
The Times Square GAP store opened Thursday morning to lines of customers waiting around the block. Furthermore, the clothing was organized in containers. To be clear, this is different from the average GAP shopping experience.
The dove features in the store design, in the video game and the clothing. Furthermore, this dove motif represents a collective hope for the future.
The video game is featured on large screens in the GAP store. Clearly, having the virtual experience inside the first physical store elegantly reinforces the specialness of the YEEZY GAP Engineered by Balenciaga collection appearing on the “physical plane” for the first time.
